In a successful crowdfunding campaign, it’s important to get as many interested people in as early as possible after launch. Perhaps they’re afraid someone would steal their idea and release ahead. Perhaps they look at Apple and the likes that keep everything disclosed until launch date. Many crowdfunding campaigns, startups, and early product launches make the mistake of not talking about their product in advance. In fact, they had even scheduled exactly when to click which link, to get in as early as possible. Quite the opposite, most of them knew what they were buying before even heading to Indiegogo. It’s not like 2338 backers saw the Hub for the first time and decided to buy instantly – that would never happen unless you’re a big and famous consumer brand. So what did we do to reach this rocket start? We talked about the Flic Hub, months in advance. In fact, we got four timed as much preorder value the first day than what we got last time. Although there is an exciting month ahead of us, and we still have a lot to go until we reach the $640k of our last campaign, this was a much quicker start than last time. You know who you are, and even if you’re humble and think you only shared it once on Facebook – you, too, made this happen. Many of who have been with us, supporting us from the original launch of the Flic button.
The Flic fans, our brand ambassadors, are the people that made this happen. We launched The Flic Hub on Indiegogo and received $200,000 in pre-orders in less than 24 hours.
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